Because of centuries-old beauty standards and size preconceptions, women have been constrained in how they see beauty. Thankfully, the days of women being ridiculed and body-shamed because they didn’t conform to social expectations are over. People are now actively defying preconceptions and embracing the idea that there are no limitations to what constitutes a beautiful body.
The acceptance of women with curvier bodies has brought revolutionary developments in the fashion business. Plus size activewear has seen a surge in popularity because of the growing support for body acceptance. As a result of plus-size fashion, women of all shapes and sizes are now allowed to dress whichever they want and feel good about it.
Plus-size fashion has become mainstream. Fashion fast-fashion retailers like H&M and Forever 21 have widened their size options due to this development.
Ashley Graham (Fendi), Jill Kortleve (Chanel Spring/Summer 2021 collection) and other plus-size models are supported by ramps as they embrace this new trend of body acceptance. Over 60% of American women wear a size larger than 14, according to recent research. This suggests that now is the greatest time for clothing companies to focus on the plus-size market.
Even though it’s the fastest-growing fashion industry segment, plus-size clothing has been mostly ignored for decades. Few well-known companies have emerged in the plus-size segment in recent decades.
Fortunately, a new generation of internet merchants is upsetting the status quo in the plus-size clothes industry. The plus-size activewear market has come a long way from the days of simple Kurtis and ethnic Indian apparel to the current craze of western clothing.
Research shows that the plus-size market was worth $5-6 billion in 2020. More and more people are paying attention to plus-size clothing.
While speaking with a journalist, Lifestyle International’s Sr. Vice President (Marketing) noted that the market is still underserved despite the high demand for plus-size clothes. Nexus, their plus-size line, aims to meet the needs of this expanding market by bringing cutting-edge styles to the market. The collection symbolises the concept that fashion isn’t confined, and it’s trendy and inspired.
According to experts, a beneficial social impact may also be a factor in this development. The westward expansion of the plus-size fashion market has been rapid. More than half of all women between 18 and 65 wear a size 14 or larger. Regarding body shaming on social media, women are taking matters into their own hands. They may have influenced shops and opened the door for a plus-size apparel market.
Societal norms dictate that clothing that doesn’t fit implies that the body is flawed. Plus-sized women have to deal with many terrible experiences when shopping, and their wardrobe options are continuously rebuffed.
Plus-sized persons are also subjected to bullying at work, at home, and on social media.
In India, plus-sized fashion influencers have been instrumental in bringing about a sea shift and spreading a message of acceptance and acceptance that there’s nothing wrong with being bigger than the average size, which has profoundly impacted many’s lives.
It’s time for fashion stars to embrace the power of social media to spread the message of body acceptance and acceptance. Only a few fashion labels in India provide a wide selection of plus-size clothing. A distinct area for plus-sized ladies is essential to enhancing a brand’s name and fulfilling its corporate responsibilities.
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