Because of centuries-old beauty standards and size preconceptions, women have been constrained in how they see beauty. Thankfully, the days of women being ridiculed and body-shamed because they didn’t conform to social expectations are over. People are now actively defying preconceptions and embracing the idea that there are no limitations to what constitutes a beautiful body.
Plus-Size Fashion Is on the Rise
The acceptance of women with curvier bodies has brought revolutionary developments in the fashion business. Plus size activewear has seen a surge in popularity because of the growing support for body acceptance. As a result of plus-size fashion, women of all shapes and sizes are now allowed to dress whichever they want and feel good about it.
The Fashion Industry’s Role in Plus-Size Fashion
Plus-size fashion has become mainstream. Fashion fast-fashion retailers like H&M and Forever 21 have widened their size options due to this development.
Ashley Graham (Fendi), Jill Kortleve (Chanel Spring/Summer 2021 collection) and other plus-size models are supported by ramps as they embrace this new trend of body acceptance. Over 60% of American women wear a size larger than 14, according to recent research. This suggests that now is the greatest time for clothing companies to focus on the plus-size market.
Even though it’s the fastest-growing fashion industry segment, plus-size clothing has been mostly ignored for decades. Few well-known companies have emerged in the plus-size segment in recent decades.
Fortunately, a new generation of internet merchants is upsetting the status quo in the plus-size clothes industry. The plus-size activewear market has come a long way from the days of simple Kurtis and ethnic Indian apparel to the current craze of western clothing.
The Value of Plus Size Fashion
Research shows that the plus-size market was worth $5-6 billion in 2020. More and more people are paying attention to plus-size clothing.
While speaking with a journalist, Lifestyle International’s Sr. Vice President (Marketing) noted that the market is still underserved despite the high demand for plus-size clothes. Nexus, their plus-size line, aims to meet the needs of this expanding market by bringing cutting-edge styles to the market. The collection symbolises the concept that fashion isn’t confined, and it’s trendy and inspired.
Persuasion from online communities
According to experts, a beneficial social impact may also be a factor in this development. The westward expansion of the plus-size fashion market has been rapid. More than half of all women between 18 and 65 wear a size 14 or larger. Regarding body shaming on social media, women are taking matters into their own hands. They may have influenced shops and opened the door for a plus-size apparel market.
Societal pressure, as well as peer pressure
Societal norms dictate that clothing that doesn’t fit implies that the body is flawed. Plus-sized women have to deal with many terrible experiences when shopping, and their wardrobe options are continuously rebuffed.
Plus-sized persons are also subjected to bullying at work, at home, and on social media.
In India, plus-sized fashion influencers have been instrumental in bringing about a sea shift and spreading a message of acceptance and acceptance that there’s nothing wrong with being bigger than the average size, which has profoundly impacted many’s lives.
Bullying and self-loathing
It’s time for fashion stars to embrace the power of social media to spread the message of body acceptance and acceptance. Only a few fashion labels in India provide a wide selection of plus-size clothing. A distinct area for plus-sized ladies is essential to enhancing a brand’s name and fulfilling its corporate responsibilities.