As a professional realtor, you must be aware that the right type of marketing collateral for your event can make or break your marketing campaigns. However, with so many types of marketing collateral to choose from, it might be difficult for you to select the ones that work for you and the event you are trying to market.
What is Marketing Collateral?
Marketing collateral includes anything from printed materials like posters and flyers to online content like emails and case studies used to advertise a company and its products. In a nutshell, marketing collateral is everything you may use to spread the word about your company’s brand.
Businesses have always depended significantly on printed documents. Marketers may now reach a larger audience through the internet than ever before.
15 Efficient Marketing Collateral You May Use
A call to action is usually used in marketing collateral. That is, it may persuade individuals to purchase a ticket. It might also encourage the spectator to dig further. Essentially, marketing collateral will promote your event.
We’ll go through our top fifteen favorites in this section. However, this is not the entire picture. When it comes to collateral variation, the sky’s the limit.
1. Blogs/ Podcasts
It’s never a good idea to let an event live in a vacuum, no matter what sort of event you’re marketing.
Articles on your blog can help you promote events. Original content marketing will be the most beneficial to you, and blog posts are an excellent tool for informing your clients and readers about your activities and services. Furthermore, it also assists you in establishing yourself as an expert.
Make sure to include eye-catching pictures in your blog posts. Images are excellent ways to entice new readers to stick around and interact with your whole piece. Learn more about making visuals for blog entries: https://markuphero.com/blog/supercharge-content-marketing-with-easy-to-create-visuals/
Blogs are particularly beneficial for the “awareness stage.” This is where you get your event on the radar of your target audience. Draw them in with an entertaining blog, and then watch them click through.
2. Landing Pages
A landing page is a single web page linked to an ad campaign. When you need to promote an event, attendees click on your ad. They are directed to the landing page. This is an excellent approach to obtain contact information and open the door to more material.
While the website serves as marketing content for the entire company, landing pages are focused on a single area, offering a tailored message for what you need to promote at the time. Your landing page can have a call to action, such as signing up for the event information about the activities, participants and guest speakers.
In terms of contact information, if you have an email address, you may send them timely reminders. A ticket purchase that was only partially finished may be mentioned in a re-engagement email. Alternatively, it might keep your target audience up to date on upcoming events.
Newsletters are still valuable marketing assets since they can be used to keep your subscribers informed.
There are several tools available now that are both inexpensive and functional. For example, You may use PosterMyWall to construct a sign-up form for your newsletter.
This makes communicating essential news to your target audience quite simple. Although the primary purpose of newsletters is to stay in touch with each prospect, they may also be used to establish authority and enhance ROI.
5. Event Magazines
Event magazines are dedicated to publicizing events like yours. An excellent event magazine may feature pictures, schedules, testimonials and promotions for related events.
You might be able to locate submission guidelines on the website of your favorite magazine. When contacting them about publicizing your event, follow the guidelines.
Case studies are also adequate marketing collateral. These can be effective on their own or even in a special event magazine. A case study is a compelling small look at the worth of a prior event for events with specific goals—conferences, blood drives, charity auctions, etc. Highlight the success of previous comparable events and a few testimonials from people who benefitted.
6. Make use of testimonials.
Selling sponsorships is a terrific way to raise money for your event. Use testimonials from both attendees and sponsors to promote sponsorship. Sponsors are interested in seeing if your event creates happy return clients. Include a testimonial sheet or webpage in your pitch highlighting the benefits of sponsoring your event.
Ebooks are conventional books that have been made simpler to read in the twenty-first century. Ebooks have the benefit of being saved in different formats and viewed on any device with a screen.
An ebook is generally an engaging yet condensed version of a topic. Making an ebook for your clients will give tremendous value to your prospects while also allowing you to create a relationship and establish credibility.
8. Letterhead Templates
Letterhead isn’t only for legal documents and sales mailings. Instead, utilize it for all of your business communications. Send a media release on letterhead if you have one to distribute.
If you need to write a personal note to a consumer, use letterhead to do so. If you’re mailing invoices, make sure they’re on letterhead.
The more people see your business’s logo and phrase, the more likely they will remember it. And if they remember it, they will remember to come to you first when they require a product or service you supply.
Your letterhead is a promotional tool that is sometimes overlooked, yet it is a wonderful method to raise brand awareness. It will not be helpful for this purpose if it is poorly designed or does not reflect your company’s image.
Fortunately, graphic design tools like PosterMyWall can develop an eye-catching Business letterhead template for your business.
Infographics are another type of marketing collateral you may utilise, although they usually appear during the awareness stage. An image, graph, chart, or a mix of these components can make up an infographic. They can be utilized as stand-alone material or as part of a more extensive article or blog post.
Infographics are still popular because they are an effective method to display facts and statistics.
10. Business Cards
The tried-and-true method of introducing yourself and your company to potential consumers is through business cards.
You may run into someone anytime in real life. It’s helpful to have a business card to give out during a meeting, seminar, or convention.
A business card may be designed in various ways, but it must have the necessary information about who and what you are and where you can be reached.
11. Pillar Page
A pillar page is web content that focuses on a particular topic. It usually goes into great detail about it. A pillar page for your charity auction may be necessary to describe the cause you’re supporting. Alternatively, your event company may specialise in concerts; in that instance, a pillar page may cover a musical theme. Perhaps it’s the character of the concert as a human encounter.
12. Product Catalogue
Auctions are ideal for the product catalogue. These are a must-have for anybody attending an auction. Catalogues will pique participants’ interest in the event and keep them informed. A paper or digital product catalogue is available. It might be in a PDF file or a webpage on your website.
Brochures used to be folded booklets that businesses handed out to potential customers when they met in person or delivered through the mail.
Brochures have transformed into easily accessible digital information tools in recent years. They differ from eBooks in that they highlight features with shorter prose and bullet points. Brochures can include testimonials, information about guest speakers, and contact information.
Sometimes the tried-and-tested methods like flyers work pretty well, particularly for seminars or events like a concert.
Flyers are different from brochures. They are usually one A5-sized page rather than a folding booklet. The material must be intriguing and well-designed to entice the target audience.
Flyers are an excellent kind of outdoor marketing collateral because they can be distributed rapidly to many individuals.
15. Display Booths for Events
Event display booths are another option for disseminating your marketing materials. You may use these booths to provide details about the products and services to potential clients in pamphlets, fliers, or free samples.
I realise it might be challenging to remember and select between these possibilities. So don’t be scared to bookmark this long article and return to it anytime you need anything new.