Why having an e-commerce website is important for selling your products/service

Having your online store has many benefits compared to traditionally selling your products in-store.

Your products and services should be visible and easily obtainable on a global scale.

And fortunately, e-commerce does not limit you in terms of location, allowing your product to reach its true potential when it comes to reaching the right market.

It also means you are not competing against tough regional competition as your products/services can be obtained from consumers outside of your local area.

Another benefit is being open to the market 24/7 as an online business does not require closing hours unless it is under maintenance.

An E-commerce website opens the doors to online marketing tools that allow your business to expand quickly and more effectively.

Such as social media marketing, SEO, PPC, Email Marketing, Marketing analytics and more.

These tools allow you to fully expose your products and services to the online market and potentially generate more customers/clients.

There are six key elements when it comes to building an e-commerce website.

1. Deep analysis

Every successful e-commerce website will have to research its target audience, its specifics and how to reach them.

2. Good design – Everywhere!

Prioritising the design of your home page can be beneficial, but you must focus on designing every page to the right standard.

This is because most customers will enter the pages through search engines that will lead directly to the products.

Which means your lovely home page may not even get noticed.

3. SEO, content is key.

You can only exploit the full potential of your website if it is properly search engine optimised.

4. Social media integration

Giving consumers the option to share their purchases with their friends means free marketing for your products and services.

This will generate more customers which means more sales.

5. Mobile accessible

The number of goods sold through mobile devices is growing rapidly.

If you cannot cater your website to be mobile-friendly, then you are potentially missing customers.

6. Security

E-commerce sites will always be hot targets for cyber-attacks.

Treating customers’ sensitive/personal data should be considered the highest priority when building an e-commerce website.

Because a breach of customers’ information means a bad reputation for your online business.

And a breach into the business means loss of data and revenue.