A logo is a small but recognizable icon, an image that represents the main purpose of your business. Every company sooner or later needs to develop a logo that will be displayed on business cards, on the website, printing products, documents. Based on this, a logo is a must for all types of businesses.
The logo makes any product creative, complementing it with a special sign. even if we take global brands like “Coca-Cola” as an example, any client would not mind buying it just because of its striking design. the composition and everything else is the last thing people care about.
You can create your own logo in several proven ways. but they each have their pros and cons. and not everyone can guarantee the final logo of an ideal sample.
There are currently three options:
- You can attract a designer who will develop a logo on a professional level, but you should be prepared for serious expenses.
- Online constructor. many, just beginning businessmen, use a more accessible way where they can use their knowledge, imagination and preferences.
- You can use a freelancer. on the Internet you can find a person who, at a more or less optimal price, will create a logo for you03:39
Essence of creating a logo.
- Uniqueness. The image must be original.
- Simplicity. the more concise the emblem, the more effective it is. simple forms are easier to perceive, reproduce, scale, apply to different surfaces.
- Associativity. each element of the logo is a kind of association with the company. any line should have some meaning. The task of a designer when creating a logo is to find a graphic solution that will give the sign a deep meaning, link the parameters of the brand with its name.
- Versatility. you need to come up with an emblem taking into account the further development of the business. perhaps over time the company will produce new products or enter the international market. therefore, the logo should be universal, not constraining the growth and scaling of the enterprise.
- Relevance. The principles of logo development should be consistent with the concept of positioning. design that fits correctly into the overall context, reflects the uniqueness of your products or services, has power, efficiency
Brightness and color white color is a symbol of purity, simplicity and freshness. it is a neutral color that is often used as a background to highlight other colors. in addition, white is popular in healthcare, technology, and luxury brands.
Black is considered an elegant and serious color, symbolizing strength, intelligence and luxury. brands targeting an audience that appreciates sophistication and elegance often prefer black logos. black is commonly used as a background or in monochrome logos. however, if used incorrectly, it can be associated with negative concepts
Gray often symbolizes professionalism, stability and is associated with technology. it is a practical and neutral color that is often used as an accent or background.
Blue color is about calmness, trust and stability. shades of blue are the best solution if you want your brand to be trusted. this is the most popular logo color. in addition, blue is the favorite color of technology and finance companies, and, admittedly, one of the best for this area.
Green is associated with growth, health and nature. a logo design in green usually indicates that the company positions itself as environmentally friendly and its products are fresh and organic. sometimes green can symbolize money, and is also used in the design of logos for financial companies and banks.
Red symbolizes passion, strength, youth, energy and confidence. red is dynamic and is one of the best choices if you want to evoke strong emotions, grab attention and convey an urgent message. companies in the food industry also use this color, as it stimulates appetite.
Yellow is the color of happiness and joy. fun and optimism is about him. yellow can be used to grab the audience’s attention and spur them into action. sometimes it can be associated with caution. yellow logos are often used in the food and automotive industries
Logo size
Design the logo in a direction to consider its readability at any small scale. your logo should look presentable absolutely everywhere! be it a business card, a banner or a TV screen. try it on in all possible advertising resources, turn your eyes to competitors.
Don’t skimp on font choices like so many others do and turn away a huge number of customers. The font should be as readable and understandable as possible.
Based on the foregoing, we can conclude that the creation of a logo requires a lot of money, effort, and most importantly, time. with our online “turbolog” generator, your goal will be translated into reality in the shortest possible time. the result will make you enjoy every day. you do not need to pay for the services of expensive designers and freelancers for this, when you yourself can feel like a designer of your company on our platform. and it’s all completely free. GOOD LUCK!
