Digital magazines are gaining popularity among publishers and consumers. Publishers see a positive sign from digital readership as more people turn online to be updated.
Covid-19 hit lives worldwide and forced them to reconsider their sources of entertainment. In the age of social media platforms, many Aussies choose magazines for their entertainment
and an evident increase in magazine subscriptions is seen.
The methods to sell and market magazines are also changing as the digital sphere evolves. Are you aware of the strategies required to sell digital subscriptions?
This article discusses the best strategies for selling magazine subscriptions online.
Online content for better accessibility
Selling your content online has never been this easier for businesses. The massive amount of platforms and marketplaces make it achievable to sell magazines online.
Moreover, it also cuts down the cost of intermediaries and distributors, which helps retain the profit solely by you.
It sounds like a great idea to offer your print readers access to your magazine’s digital format. It will encourage them to switch choices without paying much.
Expand your reach
Print magazines may only reach a particular location, but digital magazines have no boundaries. When magazines are read or subscribed to from different parts of the world, you discover a new customer base and market segment.
Engaging with prospects can drive digital subscriptions without being heavy on the pockets. Consumers have an impulse to buy things that get delivered to them immediately.
As you market subscriptions, it is not a bad idea to experiment. Segment the audience according to their preferences and send personalized emails with a call to action.
Send follow-up emails accordingly after considering how prospects are reacting to initial campaigns.
Strategies to follow
Targeting an audience via digital medium requires a few strategies to increase subscriptions.
Few basic strategies you can follow to increase your customer base:
Targeting audience
The frequent visitors to your website may be the potential customers you should target. How will you know if you don’t tell people about your digital format?
Promote your online magazine by including a link on the website. You can also offer an app banner that directs people to download your magazine app on their mobile.
It makes the path to subscription easy.
Retarget for more conversions
It is evident that your website visitors may not convert into subscribers soon. It would help if you appealed to them by using retargeting campaigns.
Offer ads over social media platforms such as Facebook and Instagram to people who often visit subscription pages but haven’t converted.
You can also appeal to subscribers to shift to the digital format by offering them a discount on subscribing via the app. As the gap bridges the customer and you, connect with them directly on their device.
Push notifications
You can send tailored push notifications to digital market subscriptions. For instance, if you offer a 50% discount on a subscription, you can send a push-up notification.
It may trigger the reader to subscribe to your magazine. You can also offer a free trial to show your customers what they can expect with the subscription.
Lead with search ads
A prominent place where people are always looking for something in the search engines. It can be your best place to show promotional campaigns for digital magazines.
Setting up ad campaigns for search keywords can lead the customers to the subscription page and hit your conversions.
It matters what all you include in the magazines. Rather than providing generic information, try to deliver according to customer preferences.
Offering discounts or deals can generate more magazine subscriptions. Ask your audience to subscribe right away.
