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There is a lot of pressure on restaurant owners to increase their wine sales every night. A bottle of wine in a restaurant may have a markup of 500-600%. Therefore, the more wine you sell, the more money you make for each bottle and the more money each customer spends at your restaurant. Therefore, let’s look deeper at top strategies to increase wine sales in 2022.
What is the most efficient way to get where you need to go without much trouble?
This article will help you determine the best time to sell your wines, the best customers to sell to, and some distinct approaches to take when selling your wines. Not only that, but you’ll learn the single most straightforward approach to selling wine.
So, let’s get into it!
- Hold Wine Tastings For The Personnel To Increase Their Familiarity
Serving employees with a deeper understanding of wine is more likely to give appropriate suggestions to customers. So, as a restaurant owner, you should organize frequent staff tastings so that everyone working there, not just the waiters, can learn about and appreciate the many wines available.
One rule of thumb for keeping these staff tastings from becoming too much is to limit the focus to a single category of wine each time. You may choose to feature a selection of Sauvignon Blancs at one tasting, while at another, you may wish to feature a selection of Chardonnays. You should arrange the Chardonnay tasting so that employees can compare and contrast Chardonnays bulk mini champagne bottles from different wine areas as well as try both unoaked and oak-aged Chardonnays
- Describe Wines Using The Same Language As Your Customers
Although it may seem obvious, many restaurant wine lists are much out of the league of the average wine drinker. It’s possible that the average wine drinker isn’t interested in learning about acidity and tannins. They’d rather have a simple, everyday rationale for why that wine tastes the way it does.
Therefore, some eateries can improve their wine turnover by merely employing adjectives like “bold & fruity,” “bright & crisp,” and “rich & earthy”
- Local Wine Shops & Clubs
Selling wines in modest quantities to independent wine clubs is a lucrative business model, especially for newer or smaller vineyards. As per the most recent count, over sixty separate online wine clubs may be found.
Online wine clubs, much like brick-and-mortar stores that offer vineyard direct programs, have a voracious demand for obscure bottles that aren’t widely available. This means members can enjoy their purchases without worrying about paying full price elsewhere.
The term “Marketplace” refers to a less well-known type of channel potential. Opportunities to sell more of your product abound, even though their services and programs differ greatly. It is an amazing opportunity for all, be it a wine seller or a surgicare gloves manufacturer. Considering how well established these marketplaces are in attracting customers and attracting visitors, they provide a ready-made audience and consumer base.
Certainly, you may proceed with your online wine sales. However, the opportunity to market your wines in well-known online marketplaces opens the door to a wider pool of potential online wine purchasers.
- Don’t Organize Your Wine Selection Based Just On Cost
A well-thought-out wine list reflects the effort put into curating the wine list and should inspire customers to try something new. Simply listing wines at an ascending price sends the message that the customer’s only consideration should cost. People tend to scan a page from top to bottom and top to bottom, ignoring everything in the center.
- Share Wine-Related Anecdotes
Communicating the history and background of the wines on your list is a simple approach to endear yourself to your patrons and increase your wine sales. One of our primary objectives is to “romanticize” the wine-drinking experience like using a romantic perfume sprayed right out of the delicate perfume packaging box; so that each of our guests has a fantastic experience.
To do this, you can include brief descriptions of each wine on your wine list that focus on a distinguishing feature of the wine’s terroir, the winemaking process, or the winemaker.
Of equal importance is training and educating staff to effectively share stories about the wines they sell. To impress, they need only remember one interesting fact about each bottle of wine instead of having to recite a lengthy analysis of its qualities.
- Educate Your Workers On The Finer Points Of The Upsell
There are several tried-and-true methods for boosting wine sales within the hospitality industry. As a matter of course, when patrons ask for recommendations, servers should always steer them toward more expensive, higher-margin wines. A server would not propose a $25 bottle of Cabernet Sauvignon but rather one from a better region or vintage that costs $30, $40, or $50.
However, you may want to attempt more subtle methods if you’re worried that some clients would see this direct approach as excessively aggressive or “pushy.”
Conclusion
Any one of these six tactics can increase sales of wine in 2022, and not just any wine; it can increase sales of higher-margin wines. The better off your restaurant will be if you can up-sell clients to a nicer bottle of wine and persuade tables of diners to order multiple bottles.
Your consumers will have a more celebratory, joyful dining experience, and your business will have a solid basis from which to grow.
