Instagram is still the channel to reach a large target group. While it was primarily a platform for young people, it is now also starting to grow among the older generation. Instagram is trusted and is an ideal platform to share the necessary photos and videos with the outside world. The snackable content is also addictive. The infinite feed induces a kind of FOMO; the fear of missing out on new, interesting content that you probably should have seen. Result? Much of the day is spent scrolling Instagram. This is a golden source for companies and organizations to reach a large audience and generate more followers.
But the question remains: how do you get seen well on Instagram and how do you grow your fan base? We give you Best Methods and a large number of tips to realize this. This covers various aspects of your Instagram, including optimizing the feed, online promotion, and profile. Mind you, it’s a lot of information to take in.
Optimizing the Instagram feed
And no, not just an ordinary hashtag (#), but one that is recognizable and relevant. All you have to do is put your brand name behind this hashtag. If this brand name is a daily used word, you can consider using a hashtag including your brand slogan to be more distinctive. In the beginning, probably only you will use the hashtag. However, as your brand grows in popularity and more and more people purchase your products, you will see that this hashtag will also be adopted by your audience. And that is of course what you want, because that way you generate more followers on Instagram.
Pay attention to the time/day you post
Good content is essential to stand out in the daily content that your target audience sees. It is also important to look at the times at which you post your messages. After all, your target group also has a daily schedule that includes work or other activities. As a result, they do not always have the time to scroll down Instagram. Placing a message at times when the target group is busy is therefore not ideal; your message then disappears in the feed due to the constant new stream of content.
WHY INSTAGRAM FOR YOUR BUSINESS?
Instagram is a platform that typically reaches a younger target group. How social media is changing the retail business in 2016, the famous platform had 3.2 million followers of which 1.5 million checked the timeline daily! So if your goal target audience is frequently younger people, Instagram is absolutely a platform to consider. A current replace from Instagram is the enterprise account. This account has three predominant advantages: the contact button, information and promotion.
It is viable to add contact small print to your profile. Which contact important points you add is optional. You can add an electronic mail address, cellphone wide variety and address. As a commercial enterprise account, you additionally have perception into your statistics. This offers you perception into the attain of a post, extra data about your followers, the fine instances to publish and which pics operate best. These facts are comparable to these of Facebook (Instagram is phase of Facebook). They are tracked from the second you convert your web page to a enterprise web page and are seen after a week