Social media has been a marketing powerhouse from its pioneering days, but the times are changing, and so is the market. As social media becomes increasingly saturated with marketers, it becomes harder and harder to stand out without the right tools. Fortunately, plenty of advanced social media marketing tools help you make a splash. These social media tools include:
-
Hootsuite
Hootsuite is a social media management tool that allows you to schedule posts, monitor your brand reputation, and engage with your audience across multiple platforms, including Facebook, Twitter, and Google+. This program also gives you real-time analytics for every post you make and provides options for live video streaming, syndicating content across various social platforms, and more.
-
Facebook Pages Manager
This program allows you to manage your Facebook page and create multiple custom post types for various posts. It will also provide analytics breakdowns based on each post, including likes and comments. This is one of the most important tools because it allows you to stay on top of what your audience wants to see before you post it. This tool will give quality content a chance to make an impression.
-
Buffer
This tool allows you to schedule and share content across any social media platform. You need to know what type of content would be best for each network. This tool is extremely easy to use and doesn’t require a lot of time, making it a great option for busy people. It also allows you to post branded content from your Facebook page to Twitter and other social media sites by creating custom “shares” for each profile. This tool will save you tons of time in the long run.
-
SocialBro
This tool provides users with a dashboard of all their social profiles, where they can see the top-performing posts across each network at any time. You can also report on your follower growth, engagement, and more. This is the perfect tool for those who want to track the effectiveness of their social media marketing campaigns.
-
Sprout Social
This tool gives you access to the same analytics as Hootsuite but also provides you with a real-time news feed, which is great for those who want to stay on top of their audience. It also allows you to collaborate with team members who can post from your account so that other team members can post content without giving away their accounts. This has proven especially useful for many businesses because it eliminates the problem of sharing passwords and ensures all posts are brand approved.
-
ViralTag
This platform allows you to create social media contests that incentivize user participation. It also allows you to connect with brands and followers through polls, quizzes, and more. This is a great tool because it allows you to create user-generated content that will continuously engage your followers and encourage them to take action in the form of an online poll or social media contest.
-
Zoho Social
This tool is similar to the first seven mentioned tools because it offers real-time analytics and allows you access to information about your followers and their behavior across multiple platforms. The main difference is that Zoho Social also offers live streaming capabilities and the ability to integrate blogs and websites into your account.
-
MeetEdgar
This tool is great for those who want to post on social media regularly and consistently but need more time to sit down and post everything manually. This tool scans your online content and places it into a queue you can add to throughout the week. It’s more hands-off than other social media tools, but it will save you a lot of time.
Social media marketing has grown by leaps and bounds in the last few years, but as the field becomes more crowded, it will become tougher to stand out without the right social media tools. However, the fact that so many cool social media tools are available is a good thing because they allow those who don’t want to do all the work themselves to get involved in the process.
