The average person’s attention span is 8 seconds or less.
For retailers, merchandise displays are the first impression visitors have of your store. It’s one of the most important selling tools you can use to lure shoppers into buying more.
But it’s not just about making a sale. It’s also about keeping customers and making them happy.
A well-designed display can make your customers feel like they’re in a store that takes care of them. Sometimes, that makes all the difference.
If you’re looking to create impactful merchandise for your brand, Gelato’s Merch Maker tool offers a user-friendly platform to design and produce customized products and help you elevate your displays to attract and engage your audience effectively.
If you are looking for a guide to the different retail displays, this article is for you.
Wall Displays
Wall displays are one of the most popular types of retail fixtures.
They’re great for displaying items that are sold individually or in small quantities, like earrings or necklaces. You can also use them to display multiple types of merchandise at once, such as wine bottles, gift cards, and candy.
Wall displays usually come in a variety of sizes and configurations, so you can find one that’s just right for your store.
Freestanding Displays
Freestanding displays are an excellent way of getting your products noticed.
They’re useful if you want to display products that vary in size and shape, like clothing or toys. Or you can group them together to create a unique display for an entire collection.
Freestanding displays are also great for creating a focal point in areas where you don’t have enough wall space.
Window Displays
Window displays are one of the most effective ways to advertise your products.
They’re a great way to draw attention to items that you want people to notice and buy. You can use window displays to highlight new products, promote sales, and even hold contests.
This can be especially effective if you have a new location that people are unfamiliar with.
End Cap Displays
End cap displays are an excellent way to get the most out of your retail space.
They’re put at the end of an aisle, which means they have a lot of foot traffic and visibility. You can use end cap displays to promote products that are on sale, highlight new items, or even create a store-wide theme.
This is a great way to get the attention of customers who might not be interested in your regular offerings.
Custom Displays
If you want to be the center of attention, then custom displays are for you.
You can create custom merchandising displays that highlight the benefits of using your product. Or you can use it to highlight specific features or uses.
This is especially effective if you have an item that’s new on the market and needs some attention.
Merchandise Displays: Choose the Best One for Your Retail Space
Merchandise displays are the first thing customers see when they walk into your store.
They can make or break the impression your customers get about your business. So, it’s important to choose a display that matches your brand and makes a good first impression on shoppers.
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