Selling houses can be a tricky task. One of the biggest challenges most builders, property developers and real estate agents face is establishing confidence with prospective buyers in ensuring that their dream home is delivered on time, on budget, and the highest quality workmanship, meeting all expectations.
In this article, we’ve briefly shared a few tips that will assist in earning your buyer’s trust and maximizing your sales.
Time to Sell Properties
The best time to begin marketing your properties for sale off-the-plan is prior to the ongoing construction process. It is advisable to secure all necessary planning and construction permits that may be required by the local authorities prior to beginning the marketing campaign as this will guarantee that the advertised home design will not need to be revised after being advertised.
In some cases for larger multi-residential property developments, pre-sales of a certain percentage of units may be a prerequisite of the banks to ensure construction financing. In this situation it is absolutely essential to start marketing your property as soon as possible to avoid large land holding costs.
Invest in 3d Rendered Images
One of the most effective ways to market your property design concept to potential buyers is through the use of architectural visualization which involves creating 3-dimentional computer models of the proposed buildings designs, which can be viewed from different angles, helping them to understand the final product and make informed decisions.
These visualizations can range from 2d plans and elevations to photorealistic 3d renderings, animations, and virtual reality experiences.
The architectural 3d renders will usually feature realistic simulations of lighting, materials, and textures. This can help to create a great representation of the quality of fit and finish that will be established in the final product, as well as conveying a certain level of lifestyle that would come with the property ownership.
A typical package of visualizations will usually include 2 or 3 exterior 3d renders, such as the main façade or street angle, a courtyard view and an aerial shot. Another 3 or 4 visuals are typically output to show the interior spaces such as the kitchen, dining and living rooms or the bedroom and bathrooms.
Appealing Marketing Brochure
A good marketing brochure is a must when selling off-the-plan properties. You can include all the relevant information in the brochure such as 3d visualizations of the design, the floor plans, lifestyle photography, a map of the surrounding area with nearby amenities such as cafes, parks, shops and schools. Make sure to list the project’s fittings, fixtures and finishes and details about the architect, the builder and other design collaborators and consultants.
Select the Right Agent
Selling off-the-plan properties cannot be compared to selling a completed apartment or house so be sure to select the right real estate agent to lead your sales campaign!
Make sure you engage an agent who is highly experienced in selling off-the-plan properties, specifically in the local area where the property will be built.
These agents will have a very accurate idea of the prices that will need to be set for your product and they will also have a good grasp of the level of buyer demand in the area, as well as potentially a list of buyers that can be contacted to generate leads.
Print Media Advertising
Although a majority of the population is online, social media and internet ad listings often go unnoticed. This is the reason why print media campaign is important in the selling of off-the-plan houses.
To augment your sales campaign, you can install a signboard or erect a hoarding fence with a large printed sticker announcing the sale of your properties. You could also print advertisements such as mailbox drop cards to attract interest from local residents.
